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Types of Clay

by Elena Taltavull |


Clays are well known for their amazing cleansing and purifying properties. Natural clays have been used on the skin for centuries, and continue to be a popular ingredient in products today.

The composition of the clay will vary depending on the origin, however clays are used in skincare products due to their absorption properties. In a nutshell, they pull oil from the skin and due to this, clays are best for normal to oily skin types.
One of the best ways to utilize its powers is to use a clay face mask. You can use a clay mask even if you have dry skin.

Clays help our skin by drawing out the build-up of impurities, dirt, dead skin cells, leaving the skin feeling clean and pure. Cleaning and purifying the skin will give you a fresh and bright complexion.
They can also help mattify the appearance of your complexion, giving you a shine free look and refine pores.

It is important to understand the different properties and benefits of each type of clay to ensure you choose the best product for your needs:

Bentonite clay

The U.S. is the top producer of bentonite clay and its created from volcanic ash. It’s a strong clay, with deep oil absorbing properties. This makes bentonite clay a great choice for very oily skin and acne prone skin.

Paavani Pitta Cleanser & Mask

Paavani Tridoshic Cleanser & Mask


Yellow Clay

This special type of clay has aluminum silicate. It's a soft, mild clay fantastic for sensitive or dry skin. It also has silicon, titanium and potassium which can promote increased collagen production.

Nana + Livy Refresh Face Mask + Polish

Red Brazilian Clay

Red clays are higher in iron which can help with lifting and firming the skin. It also removes impurities and promotes skin and hair balance without dehydrating.

French Green Clay

Known for its terrific oil absorbing properties and with a fine texture and negative charge and is commonly used for colour and oil absorption in facial masks. It’s vibrant green colour comes from decomposed plant matter and iron oxides and it’s best suited for oily skin types
Rich in magnesium, calcium, potassium, silicon, selenium, aluminium, titanium, cobalt, sodium, phosphorus, copper and zinc, this extraordinary blend of minerals makes French Green Clay one of the most absorbent cosmetic clays, washing away impurities and leaving your skin clear, smooth and hydrated.

Nana + Livy Relax Face Mask + Polish

Green Zeolite Clay

Zeolites are minerals that form when volcanic rocks and ash react with alkaline groundwater. Zeolites have a larger texture than most clays, making them a great defoliant and also have great absorption properties.

Kaolin Clay

Kaolin clay, also referred to as White Clay or China Clay is a very fine powdered clay. The most common colour of kaolin clay is off-white, which is when the clay its at its purest, but it might also come in different hues, depending on the mineral content of the area where it is mined.
It is great for all skin types, being a fantastic chemical free cleanser. It reduces oily skin, detoxifies and soothes irritable skin.

Butter Me Up Organic Charcoal Mask

MOIRA Pore Tightening Mud Mask

French Pink Clay

Mined in southern France, it’s a mild kaolin clay, and a combination of white and red clays. Rich in kaolinite, iron, illite, montmorillonte and calcite, this clay helps to stimulate blood circulation, and improve skin tone.
It’s a light, beautiful rose colour and it’s wonderful for most all skin types because it doesn't overly remove the skin of its natural oils, making it perfect for sensitive skin.

Nicole Rose Studio Detox and Brighten Pink Clay Mask

Cambrian Blue clay

Cambrian clay is a mineral of volcanic origin, and the oldest clay in the world. It is a very complete clay, containing silicon, phosphorus, iron, calcium, magnesium, potassium, silver, manganese, zinc, aluminium, copper, cobalt and molybdenum.
Cambrian clay exists in a few varieties, but the most effective is the blue one. Small particles in the clay are absorbent, removing sebum from located deep in the pores, cleansing the skin and supporting the regeneration of epidermis.
It restores firmness, reduces wrinkles and rejuvenates the skin, decontaminates and strengthens the skin, nourishing and regenerating it at the same time.

Being Sana Terra Complexion Clay

Rhassoul Clay

Rhassoul clay it’s a brown clay that can only found in a valley in the Atlas Mountains of Morocco. Rhassoul comes from an Arabic word that means “to wash” and it is also sometimes call Moroccan Red Clay.

With healing properties due to its unique mineral composition, it is full of metallic elements that carry a negative charge, therefore a great detoxifier for the skin, fighting acne and improving skin elasticity.

Paavani Vata Cleanser & Mask

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